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Showing posts from March, 2010

Cognitive Surplus and What to do with 100 Million Hours of TV Advertising Time!

I get a buzz out of those rare moments when my certainties are confronted. Recently a quote permeated that part of my brain that has nothing better to do than ponder and elicit some profound meaning.


The almost imperceptible buzzing on the edge of my sub conscious related to a comment by a certain Clay Shirkey (I’d never heard of him either!) To paraphrase; how can we waste our time watching TV when there are so many other options?


I found myself pondering this question from the high ground of the devils advocate. What makes watching TV inferior to any other number of past times? There are a myriad of reasons to flop down on the couch and bond with family and pets, disengaging the brain and recharging our flow.


How can you actually waste time anyway? Surely the absolute incomprehensible magic of inhaling breath and functioning as a self-actualized bundle of cells, constituting me and you is of itself breathtaking.


I pondered the relative merits of this apparent inane burning of precious…

Reverse Tweeting-Radical Twitter Experiment!

Obscure title I know-but here’s a long dormant thought for you to contemplate. Last year it occurred to me that there was an inverse relationship between the volume of Twitter ‘followers’ I had accumulated and the quality of the relationships. This started to become apparent when my ‘following’ reached over the 100 mark, and has been reinforced as the numbers passed 2000. It seemed popular particularly, thought not exclusively among online marketers to chase the numbers. There would be self-congratulatory tweets exclaiming joy at hitting 1000, 2000 or even 10000 ‘followers’ as if it actually meant anything.  E-books were compiled to educate the ignorant on how to amass tens of thousands of ‘followers’. To what purpose, a few may ask? You’ve no doubt noted the inverted commas. I use the term ‘followers’ very loosely. This is undoubtedly a misnomer. If you are tweeting regularly on topics of inane pointlessness for periodic relief of boredom-then that’s certainly your prerogative, however …

Breakfast and Wisdom with Sir Richard Branson

As part of a fundraiser for Strike a Chord for Cancer I had the opportunity to glean first hand some insight into the philosophy of Sir Richard Branson. Without eulogizing over the status that this king of branding has attained and the unusually high personal popularity rating his entrepreneurial endeavours have garnered, I’ll cut straight to the content.


A series of questions were posed, crossing a wide spectrum inclusive, business, environment, education and space travel. Despite the diversity of topics some consistent messages emerged.


A core strength of his myriad of businesses is the empowerment of the people. Selecting those with exceptional communication skills seems to be a pre requisite in the hiring process.


Instilling the mindset of his team to not only identify problems but to also take immediate action to rectify.


Focus on the goal rather than the monetary outcome.
Encourage creative thinking in the education process.
Encourage continual feedback from the customer in order to r…