What's the BIG Secret? A few years ago there was a tipping point in the personal development pop psychology publishing world. The release of Rhonda Byrne' s book "The Secret" with more than a little help from Oprah created a feeding frenzy of interest, discussion and almost religious zeal in extolling its message. There were echoes of the Blair Witch Project . You just had to investigate, what all the fuss was about. Yep, it was all about the magic of hype and uncovering THE SECRET. Secrets sell.For those of you that remember the early 80,s "Who Shot JR?" was a cultural phenomenom with no apparent logic. Which brings me belatedly to my point. Why are we consumers so seduced again and again by the promise of witheld answers, that we are willing to part with much hard earned coin and emotional energy for THE ANSWER? The success of any soap opera is dependent on the producers never answering a question, without posing at least another even more vexing ...
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