Not a slogan Nike would advocate! Without some context words such as persistence, patience, endeavor and dedication suggest a noble attitude to life matters. They symbolize ‘the stiff upper lip’ attitude to struggle. "Never ever give up"; to paraphrase Churchill goes to the heart of most self-help and personal development philosophy. The danger of blindly following this type of perseverance without considering its context is that more often than not, triumph does not overcome adversity, at the first attempt. There is a massive industry peddling personal development material. Books, Seminars, Webinars and all manner of strategies that range from useful and inspiring to borderline extortion. Harsh comment? I don’t think so. We live in a society that reveres its celebrities regardless of their substance. The personal development industry has its share of super rich ‘leaders’ who have attained a status within their tribe equivalent to religious pontiffs. Some of thes
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