Skip to main content

The Most Famous Person You've Never Heard Of!

I’m going to make an assumption, so please bear with me. I’m guessing you may be familiar with the names of some of the winners of any number of reality shows, such as ‘Idol’, ‘Biggest Loser’, ‘Dancing with the Stars’ and perhaps even the winner of Miss World. If for no other reason than by osmosis, from seeing the magazine headlines that abound.


My second assumption is that you’re not up to speed on the works of Norman Borlaug. Me neither. I spotted a small obituary recently hidden in the depths of a celebrity gossip filled newspaper, that caught my eye, and made me question, why I’d never heard of this chap.


Agronomists, humanitarians and Nobel Laureates are generally not too well known, unless they simultaneously have rock icon status or adopt third world children to parade on the red carpets of the world.


So who is Dr. Norman Borlaug? Well as C.V’s go, I doubt you can ever hope to better his. He is credited with having saved more lives, an estimated Billion, than any other person in history! That’s not a typo! Incidentally that equates to almost as many people that were alive when he was born nearly 100 years ago.


For a sneak preview of this remarkable person’s achievement I’d recommend taking a few minutes to check out some Wikipedia citations. Suffice to summarize: Gorlaub spent most of his life in the pursuit of eliminating global starvation, by means of dramatically increasing crop yields. He was responsible for developing wheat strains that were semi-dwarf, high yield and disease resistant.


In the mid 1960’s there was a very real fear that crop yield would not support a population of more than 4 billion. Yet between 1965 and 1970, Borlaug’s intervention, helped avert an unprecedented famine scenario in Mexico, India, Pakistan and China. It is estimated that his discoveries have contributed to a quadrupling of food production.
Remarkably, this trend in global food production has expanded faster than population growth. The new estimates for population sustainability are now in the vicinity of 10 billion.


Sometimes the work of scientists can seem drab and uninspiring, and yet if some of these unseen heroes were feted with just a fraction of the idolatry that the latest manufactured celebrity receives, then I believe many of us uninformed consumers of the mass media production line would be genuinely inspired.


I’m not sure if Mr Gorlaub had matinee looks or dated a model or two, but I believe society would be well served by at least being aware of his impact.


Who’s inspired you lately?


Comments

Popular posts from this blog

Maybe You Should Just Quit!

Not a slogan Nike would advocate! Without some context words such as persistence, patience, endeavor and dedication suggest a noble attitude to life matters. They symbolize ‘the stiff upper lip’ attitude to struggle. "Never ever give up"; to paraphrase Churchill goes to the heart of most self-help and personal development philosophy. The danger of blindly following this type of perseverance without considering its context is that more often than not, triumph does not overcome adversity, at the first attempt. There is a massive industry peddling personal development material. Books, Seminars, Webinars and all manner of strategies that range from useful and inspiring to borderline extortion. Harsh comment? I don’t think so. We live in a society that reveres its celebrities regardless of their substance. The personal development industry has its share of super rich ‘leaders’ who have attained a status within their tribe equivalent to religious pontiffs. Some of thes...

Why Isn't The Law of Attraction Working for You?

This is a confronting and provocative question. It presumes there’s a gap in your life and that you are in some way failing, falling short of your own expectations. If The Law of Attraction does indeed work, how then do we explain how bad things happen to good people? How can we explain how the worst of criminals can win the Lottery? Indeed we can question whether this much-quoted Law is in fact a myth. The point of this article is not to ponder the riddle of this apparent phenomenon or get bogged down in the mire of attempting to define the intangible. Rather I would like to posit the following commentary. Let’s twist the above question. Imagine that despite your initial reaction to the topic, that you are indeed living the dream, but have failed to realize this fact. Perhaps your appreciation lens is clouded.  Perhaps you are with your ideal life partner but are blinded to this fact by virtue of your incessant fantasizing of some parallel universe where ...

The Road Less Traveled - Conformity May Be Your Achilles Heel

  The tone of this post is wry and gently provocative and not a rallying to call to quit your job, divorce, burn your friendships, or change one iota of your current status quo - not that there's necessarily anything wrong with that! “ We are the champions "– so sang Freddie Mercury an eternity ago and the song echoes throughout the great sporting stadiums of the world. It’s rousing and evocative. Evocative of shared triumph – and epitomizing a truly tribal sense of belonging. There’s a primeval urge that is felt by all reasonably socialized individuals to fit. As rebellious youth we are defiant in our rejection of stereotype. It’s all about the individual, and expressing that unique albeit pompous voice that contradicts the old fashioned social mores and yet….. With an uncanny predictability, each generation ever so subtly morphs into a diluted version of their parents. 100 years ago The Who proclaimed, “ I hope I die before I grow old ” and with an irony tha...