Universal # 1 International Best Seller....Nonsense!

International Best Seller! Are you impressed?...... Really? ........Why? Social credibility is a things these days. It's measured via LIKES and SHARES and positive commentary. Sometimes I feel like I'm in the Wizard of Oz! Every published author it seems has attained best seller status. The invisible small print may indicate a sub text such as 'best seller in a bookstore that sold one book last week'. Animal Farm was an actual best seller, a feat I imagine 99% of readers under the age of 40 today would find bewildering. When we scale embellishment too far we risk being unmasked. It's a common marketing tactic to author and then purchase the requisite number of books to hit #1 for at least a week. A brand can then be build around this lie. Even those who achieve the status of popularity are still only popular within a niche - for instance there is a niche for flat earth adherents, but I'd question the merit of 'crushing' it. Is popularity really an achievement? Authorship is neat. Content creation is neat. Purveyor of nonsense has an authentic ring to it. Ultimately representing ourselves for who we are warts, quirks and all is a real story worth sharing. #fake, #authenticity, #Social_credibility

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